What is Duct Tape Marketing? Duct Tape Marketing was created by small business marketing guru John Jantsch. It is a small business marketing system that is practical. It focuses on two critical components that are often overlooked by many businesses – Strategy and System. Strategy + System Strategy is the one of the most important […]
3 Ways Your Business Can Benefit from Social Listening
Social media should be a major component of any small business marketing strategy. Whether it is through content creation or paid advertising, few tools will be more cost-effective. It can engage potential customers, get the world out about your product, and drive valuable traffic to your website. In addition to posting on social media, […]
How Online Marketing and SEO Really Works
Get Yourself on the First Page of Google! Sound familiar? How many emails or calls do you get about Search Engine Optimization (SEO) services that will get you on the first page of Google? You know they’re probably spam, but they just nag at you and make you wonder if it is possible. This presentation was […]
3 Ways You Can Benefit from Social Media Contests
Social media is a fantastic tool to connect with customers. Posting compelling content and interacting with people’s responses gives you the ability to build social proof and enable people to know, like, and trust your company. A powerful, but underutilized tool in this area is the contest. Companies should look at using social media contests […]
When Should You Post on Social Media?
People ask all the time about when they should post content to social media. This is a tricky question, and honestly, I wish my answer was something other than “it depends.” People put content together so potential customers can see it, so it makes sense that they want to guarantee the right eyes are seeing […]
Changescape Web Adds Inbound Marketing Certification
Changescape Web is happy to announce that Ben Chambers has completed HubSpot’s Inbound Marketing Certification program and is officially an Inbound Marketing Certified Professional. The program involves an in-depth training process followed by a certification exam. “This is a great honor,” said Chambers. “I enjoy helping clients discover new marketing solutions, and this enhances my […]