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Content Marketing

Valuable, Remarkable, Shareable Content

Content is KingChangescape focuses on building content driven websites that are lead machines.  The content driven approach is key to being found on the web.  The more content you create, the more opportunity you give the search engines to find your website.  Get found and grow your business.

Content is King!

Focus on your audience.  What are their needs and pain points?  How do they like to receive their content (video, podcast, written, summarized, comprehensive, etc)?

Content should add value to the conversation and the community.  What pains can we address?  How can we engage the community by providing content that is remarkable and sharable?

Blog Article Writing – Blogging can be great for most businesses.  Our experts write, optimize, and promote blog posts that are relevant to your business and interesting to your target audience.

Premium Content Creation – We create content to be used with your offers and calls to actions.  Some examples of content are eBooks, case studies, white papers, press releases, e-newsletters, articles, podcasts, photos, original reports and webinars.

Audio/Video Production – Audio and Video content is huge on the web.  Our experts can develop video content for your website, blogs, and social media sites.  Services include video creation, editing and/or conversion from existing media to a format suitable for the web; picture clean up and enhancement; photography; audio recording for podcasting; and voice over services.  We also optimize and promote the videos and podcasts.

Why Content Marketing?

Content marketing is one element of an integrated marketing strategy. It defines and strengthens your brand, and creates more opportunities for you to be found through search marketing and social media strategies.

Content marketing establishes your business as a thought leader and innovator, connects with and builds communities and relationships (know, like, and trust), and directly impacts your website’s search engine rankings and traffic.

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