The St. Louis Small Business Monthly selected Changescape Web for it's Best in Web Design list for 2014. The St. Louis Small Business Monthly publishes a "Best in Business" list each month. For the January 2014 issue, they published the Best in Web Design List.
"This is a real honor", said Ken Tucker, owner of Changescape Web. "We've been providing website design and online marketing services since 2005. This is really a statement about the great team we've built, and their hard work and dedication. I also want to thank our clients, without whom this recognition would not be possible."
The St. Louis Small Business Monthly sends out an email to their readers and asks them to vote on a particular Best in Business section. They typically get more than 200 votes for each Best in Business category. The editorial department takes the Top voter getters to compile the list.
In June the St. Louis Small Business Monthly sends out all the lists of the winners from each month and they ask their readers to vote on the Top 4 in each group to create their Business Owners’ Guide, which comes out every September.
Changescape Web was the only St. Charles based company that made the Best in Web Design 2014 list.
Changescape Web (www.changescapeweb.com) is a full service inbound marketing firm based in St. Charles, MO specializing in marketing strategies; inbound marketing, content marketing, social media marketing and strategy, social media education, website development, search engine optimization, lead nurturing, email marketing, and online advertising.
The St. Louis Small Business Monthly (http://www.sbmon.com/) is locally owned and established in 1988. SBM business tips, strategies and analysis to 16,000 businesses in the St. Louis Metropolitan area. The counties served include St. Louis City, St. Louis County, St. Charles County, Jefferson County, Madison County, St. Clair County.
20 January 2014, St. Charles, MOBuffer
The St. Charles Community College Continuing Education Department is offering a Social Media Marketing series of classes this spring. Download the Social Media Marketing series flyer
Social media continues to become a major component in developing an overall marketing strategy. It is easy to use and very popular, but using it effectively can be a challenge for many businesses. Learn how to integrate social media into your marketing plan.
All classes are offered on Tuesday nights from 7-9 pm at the St. Charles Community College in the Technology Building, Room 212. Tuition: $29 each class (advanced registration required)
Contact Continuing Education at 636-922-8233 or visit stchas.edu/LearnForLife
- Facebook Marketing for Business - Feb. 4, 2014
- Email Marketing - Feb. 11, 2014
- Blogging for Business - Feb. 18, 2014
- Twitter and Pinterest for Business - Feb. 25, 2014
- Google+ and YouTube for Business - March 4, 2014
- LinkedIn Professional & Business Profiles - March 11, 2014
- Social Media for Restaurants and Retailers - March 25, 2014
- Social Media Monitoring & Social Customer Relationship Management - April 1, 2014
Series taught by Ken Tucker, owner of Changescape Web, an online marketing company. Ken is Inbound Marketing Certified and has many years of experience in social media marketing. Ken is also an Adjunct Professor at the St. Charles Community College teaching college credit classes in Social Media Marketing and Content Management Systems since 2011.
Click for a map of the St. Charles Community College CampusBuffer
Did you know that blogging is most likely the single most important thing you can do to make your business more findable online? Blogs are great for search engine optimization. Companies that blog have 97% more inbound links and 55% more website visitors. Twitter and LinkedIn are among the best tools to help you promote your blog, yet many businesses are not harnessing the power of blogging, Twitter, and LinkedIn.
Changescape Web is offering the Marketing Powerhouse Series focusing on LinkedIn, Twitter and Blogging. Using these three together can yield powerful results for businesses.
The Marketing Powerhouse series will address:
- What is a blog and why is it so important
- How to blog effectively for your business
- Ways to create topics to blog about
- How you should format your blog
- Creating an effective LinkedIn profile
- Using LinkedIn Groups
- How to effectively search for people and companies on LinkedIn
- How to advertise on LinkedIn and Twitter
- The power of Twitter
- How to use lists and hashtags to grow your following
- How to search and monitor Twitter
- How to use Twitter and LinkedIn to promote your blogs
“Businesses continue to expand their use of Social Media to market their business. The Marketing Powerhouse Series is designed to help you take your social media marketing to the next level by effectively using blogging, LinkedIn, and Twitter,” said Ken Tucker, Owner of Changescape Web. Changescape Web has done several social media training classes, including hands on Facebook and Social Media Boot Camps.
The Marketing Powerhouse Series training sessions will be held at the Greater St. Charles County Chamber of Commerce, 2201 1st Capitol Dr St Charles, MO 63301-5805.
Blogging – July 9, 10 a.m. to 11:30 a.m. Twitter – July 16, 10 a.m. to 11:30 a.m. LinkedIn – July 23, 10 a.m. to 11:30 a.m.
The cost for each session is $20 for Greater St. Charles County Chamber members and $30 for non-members. To register visit the links below or call (636) 946-0633.
The Marketing Powerhouse Series: Blogging - 07/09/13
The Marketing Powerhouse Series: Twitter - 07/16/13
The Marketing Powerhouse Series: LinkedIn - 07/23/13
Ken Tucker is an Adjunct Professor at the St. Charles Community College. He teaches Social Media Marketing (CPM-230-80/BUS-272-90) and Content Management Systems (CPM-260-40), both three hour college credit classes taught each Fall and Spring Semester. Mr. Tucker is also an Inbound Marketing Certified Professional.
For Immediate Release
Contact: Ken Tucker, Changescape Web
Junel 28, 2013
St. Charles, MOBuffer
Ken Tucker of Changescape Web is now a certified Inbound Marketing Professional through HubSpot. Mr. Tucker completed HubSpot’s Inbound Marketing Certification which consists of nine classes that comprise the core of an inbound marketing strategy.
Inbound Marketing classes include topics such as search engine optimization, blogging, social media, content marketing, landing page and call to action best practices, lead nurturing, email marketing, and cultivating happy customers.
Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
“Education is very important to me. Staying on top of the ever changing world of online marketing is critical. Inbound marketing provides an excellent methodology. Having a website is not enough in the very competitive online world. With an inbound marketing strategy you can increase visitors to your website that convert into paying customers” said Tucker.
Earlier this year, Mr. Tucker also received a Certificate of Achievement for passing the exam at the end of the Content Marketing Summit 2013. This is one of many certificates completed by Mr. Tucker from the Social Media Examiner success summit programs. Mr. Tucker has received certificates for the Facebook Success Summit and the Social Media Success Summit in 2011 and 2012.
Mr. Tucker has been an Inbound Marketing Professional through the Inbound Marketing University since 2010, and Changescape Web has been a HubSpot Value Added Reseller since 2010.
Changescape Web is a full service inbound marketing firm based in St. Charles, MO specializing in marketing strategies; inbound marketing, content marketing, social media marketing and strategy, social media education, website development, search engine optimization, lead nurturing, email marketing, and online advertising.
For Immediate Release
Contact: Ken Tucker, Changescape Web
April 30, 2013
St. Charles, MOBuffer
The Greater St. Charles County Chamber of Commerce has appointed Ken Tucker, Founder of Changescape Web, to serve a two year term as on the Board of Directors. His term runs through 2014.
Serving as volunteers, the 17 Board of Directors set the policies for the Chamber. The Mayor of St. Charles, the Mayor of St. Peters, a representative of St. Charles County Government, and the chair of the Young Professionals of St. Charles serve as ex-officio board members.
“I’m very excited to serve on the board. The chamber has been an important part of my business success, and I hold this chamber in the highest regard. It is truly an honor to serve” said Tucker.
“Ken has been an active member since joining,” said Scott Tate, President & CEO of the Greater St. Charles County Chamber of Commerce, “and we are pleased he has agreed to serve as a member the board.”
Mr. Tucker has been a member of the Greater St. Charles County Chamber since 2008. He is currently serving his fifth term as the co-chair for the Greater St. Charles County Chamber of Commerce Technology Committee, which also supports all chambers and chamber members in St. Charles County. Mr. Tucker was also selected as the Chamber Champion in 2009.
The Greater St. Charles County Chamber of Commerce serves more than 850 member businesses making it the largest business association in St. Charles County and the second largest in the St. Louis region. The Chamber works full-time to protect members investments by striving for controlled economic growth, improved transportation, better legislation and an improvement of the overall quality of life in St. Charles County.
Changescape Web is a full service online marketing firm based in St. Charles, MO specializing in marketing strategies; inbound marketing, social media strategy, social media education, website development, search engine optimization, lead nurturing, email marketing, and online advertising.
For Immediate Release
Contact: Ken Tucker, Changescape Web
April 16, 2013
St. Charles, MOBuffer
Social Customer Relationship Management solutions are rapidly becoming game changers for small and medium sized businesses. Nimble is a solution that allows small businesses to really leverage social media and take it to the next level - social selling. Nimble delivers the ability to have a cost effective, yet powerful social selling platform.
In St. Louis, we're very much a relationship community. Small and medium sized businesses can deepen relationships and engage more effectively with current and potential clients adding social selling to their strategy.
Full disclosure here - Changescape Web, based in St. Louis, MO, is a Nimble Solution Partner. The full Nimble Press Release is below:
Nimble Drives Social Selling and Customer Engagement with Update to its Social Relationship Manager
Adds Social Context to your Contacts including Gmail Widget, foursquare Integration
Santa Monica, CA (Oct. 2, 2012) – Nimble, the world’s leading social relationship manager, is giving social businesses a competitive edge with its latest version of Nimble, by integrating social selling discovery, engagement and collaboration. Nimble was designed entirely with customer engagement in mind and is the first social selling platform that empowers companies to nurture their customers through social listening and engagement, helping them turn their social communities into customers for life.
Nimble enables social contact management by combining contacts with email and other popular social communication platforms - Facebook, Twitter, LinkedIn, Google+, HubSpot, MailChimp and foursquare. Nimble helps businesses drive more revenue by achieving more efficient, effective and authentic engagement with prospects, partners and current customers.
“The core concept of sales hasn’t changed since the beginning of time - it’s just electronic and social now,” said Jon Ferrara, CEO, Nimble. “The power of social is that your customers are telling you about themselves and their needs. Now instead of sales people spending most of their time on non-selling activities like researching customers and data entry, they can spend more time engaging customers. We empower businesses to talk to their hottest prospects, at the best time on the most effective communications channel for each customer.
“On a daily basis, customers tell us they’re buried by contacts, email communications and social conversations. They have great intentions to follow up on business contacts and nurture their social Rolodex, but don’t have the time or proper tools to do it. With improved social selling discovery, Nimble turns contacts from a one-dimensional emails into rich, three-dimensional living and breathing persons.”
What Other People Are Saying
“CRM products need to focus on enabling customer engagement for the line-level business people, who are desperate to connect with their prospects on a more personal level,” said Michael Fauscette, Group Vice President, Software Business Solutions, IDC. “Most legacy CRM platforms are designed for management and do a good job of handling transactions and analytical reporting. But today's business people are in critical need of tools to engage with customers, improve productivity, and to facilitate collaboration within the entire business. Emerging social selling products like Nimble are becoming essential tools to enable social discovery and engagement, and in doing so are bridging the customer connection gap between the marketing and SFA/CRM platforms.”
By taking a relationship-based approach instead of a contact-based approach, businesses everywhere are reaping the benefits of Nimble. “I love the user focus in Nimble and how it’s changed the way we do business,” said Paul Hemlick, President, Statenewslines.com “We moved away from Salesforce.com for this very reason - it wasn’t customer centric.”
More customer successes can be found here: www.nimble.com/customers
What’s New in Nimble
Nimble was designed entirely with customer engagement in mind and is the first social selling platform that empowers companies to nurture their customers through social listening and engagement, helping them turn their social communities into customers for life. Nimble is giving social businesses a competitive edge by integrating social discovery, engagement and collaboration.
Social Contact Discovery
Nimble brings greater insight to every contact. A contact is no longer a flat, static, business-card-like record of contact details, but instead has become a dynamic dashboard of social insight about the contact. Nimble has integrated with foursquare and shows shared connections from Facebook. When it’s confident in a match, Nimble automatically associates Facebook, LinkedIn and Twitter profiles to a contact. Nimble already showed an integrated message history with a contact - whether the exchange happened in email, Twitter, Facebook, or LinkedIn. Now contacts come to life even more with live social streams from across a contact’s networks and your top contacts are identified for authentic engagement on the right channels.
Social Contact Engagement
It can be overwhelming to cut through the noise of online social interactions and find those worth engaging on a deeper level. Nimble looks at the social activity around you and picks out meaningful engagement opportunities with new and existing connections. These opportunities are delivered to your email inbox every morning with our Nimble Daily and include selected social notifications, birthdays, job changes, and upcoming tasks and meetings, as well as all people commenting, “liking,” and “plus-ing” on social streams. Nimble also makes it easier to share with your social networks with a simpler UI and the ability to schedule future posts for optimum impact.
Nimble lays the groundwork for more powerful relationship nurturing by tracking recent communication with each of your contacts. Now last-contacted information is highlighted and sortable. Soon Nimble will automatically remind you when a contact is slipping away and will ensure you stay top-of-mind with your most important contacts. This allows for tracking you and your team’s conversations and updates the log automatically for measurable ROI and relationship density.
Your Nimble contacts now follow you into your most-used app, Gmail, with new Rapportive integration. When you are reading an email from a Nimble contact, or hover your mouse over an email address in a thread, the contact details appear in the Rapportive widget. If the contact can’t be found, you can easily import into Nimble with a single action. Plus it’s easier to import large amounts of contacts, track your notes on each contact, and find your contacts with advanced search on custom fields. Now, you can see people who are in your database, while adding valuable contacts to Nimble for additional engagement opportunities.
Social Contact Collaboration
Tasks are a powerful tool for team productivity because they can be easily linked to contacts and deals. Now with task notifications, teams are more effective with Nimble. Notifications find you in your inbox, and soon in the web application as well, and inform you when a team member assigns, reassigns, comments on, or completes a task and when it’s overdue. Now, team members are more effective than ever with internal collaboration with everything on one page and no more missed opportunities with social streams.
Product Information, Pricing & Availability
Additional information on Nimble can be found in the “What’s New in Nimble” as well as screen shots and customer success stories on our web site. Nimble is free for standalone personal users. Business and multi-users can sign up for Nimble at $15 per user per month. Nimble is available online at www.nimble.com or via our network of solution partners worldwide.
Nimble was founded in 2009 to help businesses transform their social conversations and communities into business opportunities. Nimble opens a whole new channel for companies to engage customers in a two-way dialogue, combining the power of traditional CRM, classic contact management and social media into its simple affordable web-based solution.
Nimble has recently surpassed 45,000 registered users with over 1,000 paying companies. “Our touch-less freemium SaaS model is clearly working, says Jon Ferrara, with a website visitor to Nimble trial conversion of over 8% and a Nimble business trial to paid conversion at over 16%. Nimble has seen phenomenal global growth in its VAR partner channel, having signed up more than 240 resellers worldwide, 50% of which are outside the United States.
In the past year, Nimble has won PC Magazine “Editors' Choice”, DEMO’s “DEMO God” recognition, Gartner‘s “Cool Vendor” for Social Software and Collaboration, Red Herring Top 100 Global Finalist, “Company to Watch” on Paul Greenberg's “2011 CRM Watch List” & “2012 CRM Watch List” published by ZDNet. In addition, Nimble was recently recognized in Entrepreneur‘s annual “100 Brilliant Companies” and “OnDemand Top 25 Private Companies To Watch List.”
Located in Santa Monica, Nimble is in the heart of the Southern California tech community. For more information, please email firstname.lastname@example.org, or visit www.nimble.com Nimble can also be found on Facebook, Twitter, LinkedIn and YouTube.
Media contact: Brenda Christensen (818) 307-9942 Skype: brenda-christensen - email@example.comBuffer
Changescape Web has announced their solution partnership with Nimble. Nimble is a Social Business Platform that combines relationship management and social engagement into an affordable web-based solution. It integrates LinkedIn, Facebook, Twitter, Google, email contacts and conversations into one seamless, intuitive environment, empowering small businesses in today’s socially connected world to attract and retain the right customers.
Created by Jon Ferrara, the founder of GoldMine, a pioneering SFA/CRM product, Nimble is the only solution on the market that integrates the “4 Cs” -- contacts, calendar, communications and collaboration -- to enable professionals to effectively manage the way they see, hear and connect with their company's most important asset: their business contacts.
“The problem today is our contacts and our communications are in too many places,” said Jon Ferrara, CEO of Nimble. “Between IM, text messaging, LinkedIn, Facebook, Twitter, Skype and email, we can't keep track of it all. Trying to manage all of this in eight different tabs on your browser isn't the solution. We created Nimble to solve our own needs and we’re bringing it to the world to help small businesses solve theirs.”
Ken Tucker, Inbound Marketing Expert at Changescape Web states, “We are excited to announce this new solution partnership with Nimble. We are pleased to offer our customers Nimble which unifies email, calendar and social channels in one application. This will allow our customers to easily see all of the communications made with their contacts no matter where the conversations took place.”
Nimble is the next evolution in relationship management – a social relationship manager that makes it fun and easy to nurture personal and business relationships.
About Changescape Web
At Changescape Web, our goal is to build systems for your organization that will analyze your customers and opportunities, and help your company be more efficiently by examining your current business, sales, marketing, and customer service processes. For more information, please visit our website at www.changescapeweb.com or call us at 636-947-6200. You can also join us socially on Twitter @changescape, on Facebook at www.facebook.com/Changescape, or on LinkedIn at www.linkedin.com/in/kentuckerweb.
Nimble was founded in 2009 to help small businesses transform their communities into business opportunities. Nimble opens a whole new channel for businesses to engage customers in two-way dialogue, leveraging the power of traditional CRM and social media with its web-based social business platform, Nimble. Located in Santa Monica, Nimble is in the heart of the Southern California tech community. Please join the conversation on Nimble’s Facebook page at www.facebook.com/nimble, LinkedIn and on Twitter @nimble.Buffer
Ken Tucker of Changescape Web attended the Social Media Success Summit 2012 presented by the Social Media Examiner this fall. Upon completion of the summit, Mr. Tucker took the certification exam and passed, receiving his Social Media Success Summit 2012 Certificate.
Changescape invests in our people to stay up to date with the fast changing webscape and how to leverage those changes for small and medium sized businesses in St. Louis, St. Charles, and mid-Missouri.
Changescape personnel have attended the 140: The Twitter Conference LA, the 2010 Online Marketing Conference, the Social Media Success Summits in 2010, 2011, and 2012, the Blogging Success Summit 2011, and the Facebook Success Summits in 2010 and 2011, the HubSpot Users Group 2010, and the Inbound Marketing Conference in 2010.
Social Media Success Summit 2012 was an live online conference that will empowers participants to use social media to gain more exposure, increase traffic, cultivate loyal fans and grow their businesses. The world's leading social media gurus participated. Buffer
Presenters included 27 experts, including Jeremiah Owyang (Altimeter Group), Chris Brogan (author, Google+ for Business),Mari Smith (co-author, Facebook Marketing), Brian Solis (author,Engage), Jay Baer (co-author, The Now Revolution), Jason Falls (co-author, No Bullshit Social Media), Scott Monty (Ford), Frank Eliason (author, @YourService), Michael Stelzner(author, Launch), Mark Schaefer(author, The Tao of Twitter), Dave Kerpen (author, Likeable Social Media),Jesse Stay (author, Google+ for Dummies), C.C. Chapman (co-author,Content Rules), Kipp Bodnar (co-author, The B2B Social Media Book), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies) and experts from LinkedIn, Dell, Ford,Citigroup and Citrix—just to mention a few!
"Internet Marketing" – Your Website is just the tip of the iceberg. To build an effective internet marketing strategy you have to make sure you market your website. This session will focus on how to use search engine optimization (SEO), social media, content marketing, and online public relations to drive traffic to your website, generate leads, and turn leads into customers.
Important topics covered in this session include:
• creating great content, optimizing it and promoting it to generate traffic and expand reach (blogging, SEO, Social Media)
• creating calls to action, landing pages, and offers to turn site visitors into leads
• nurturing leads through continual content creation (blogs, social media, premium content such as offers webinars and videos) and email marketing
• measuring and analyzing website performance and implementing improvements
Presenter: Ken Tucker, Owner of Changescape Web
Working Women's Survival Show Seminar Schedule
Friday February 24, 2012 - 2:00 PM-2:30 PM
St. Charles Convention Center, St. Charles MO
The St. Charles Convention Center is located off Interstate 70 at the 5th Street exit on the Corner of Veterans Memorial Highway and Fairgrounds Rd.
Ken Tucker is founder of Changescape Web. Ken is also an Inbound Marketing Certified Professional, and is an Adjunct Professor at the St. Charles Community College. He teaches Social Media Marketing for the Web. Ken currently serves as Co-Chair of the St. Charles County Chambers of Commerce Technology Committee and is on the Board of Directors for the Cottleville-Weldon Spring Chamber. Ken is also a member of the St. Charles and the St. Peters Chambers. He was selected as the 2009 St. Charles Chamber Champion.
Ken Tucker of Changescape Web is teaching the "Social Media Marketing for the Web" class (CPM-230) at the St. Charles Community College for the third time.
The spring 2012 semester class will be offered on Monday nights from 7-10pm. The class covers social media strategy, inbound marketing, search engine optimization, blogging with WordPress, Facebook, Twitter, LinkedIn, YouTube, Twitter, Fourquare, Yelp, and Google+.
Each class has a class project where students support local non-profits by helping them develop a social media strategy and content calendar and to establish an effective presence on each of the major social networks relelvant to the non-profit.
For pricing and to register for the 3 hour college credit class CPM 230 - Social Media Marketing for the Web, visit the St. Charles Community College Website.
Interested finding out about other social media marketing classes offered by Changescape Web in the St. Louis and St. Charles Missouri area?Buffer