Posted by ken tucker on Sat, Jan 07, 2012 @ 09:29 AM
"Internet Marketing" – Your Website is just the tip of the iceberg. To build an effective internet marketing strategy you have to make sure you market your website. This session will focus on how to use search engine optimization (SEO), social media, content marketing, and online public relations to drive traffic to your website, generate leads, and turn leads into customers.
Important topics covered in this session include:
• creating great content, optimizing it and promoting it to generate traffic and expand reach (blogging, SEO, Social Media)
• creating calls to action, landing pages, and offers to turn site visitors into leads
• nurturing leads through continual content creation (blogs, social media, premium content such as offers webinars and videos) and email marketing
• measuring and analyzing website performance and implementing improvements
Presenter: Ken Tucker, Owner of Changescape Web
Working Women's Survival Show Seminar Schedule
Friday February 24, 2012 - 2:00 PM-2:30 PM
St. Charles Convention Center, St. Charles MO
The St. Charles Convention Center is located off Interstate 70 at the 5th Street exit on the Corner of Veterans Memorial Highway and Fairgrounds Rd.
Ken Tucker is founder of Changescape Web. Ken is also an Inbound Marketing Certified Professional, and is an Adjunct Professor at the St. Charles Community College. He teaches Social Media Marketing for the Web. Ken currently serves as Co-Chair of the St. Charles County Chambers of Commerce Technology Committee and is on the Board of Directors for the Cottleville-Weldon Spring Chamber. Ken is also a member of the St. Charles and the St. Peters Chambers. He was selected as the 2009 St. Charles Chamber Champion.
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Posted by ken tucker on Mon, Dec 05, 2011 @ 04:09 PM
Ken Tucker of Changescape Web is teaching the "Social Media Marketing for the Web" class (CPM-230) at the St. Charles Community College for the third time.
The spring 2012 semester class will be offered on Monday nights from 7-10pm. The class covers social media strategy, inbound marketing, search engine optimization, blogging with WordPress, Facebook, Twitter, LinkedIn, YouTube, Twitter, Fourquare, Yelp, and Google+.
Each class has a class project where students support local non-profits by helping them develop a social media strategy and content calendar and to establish an effective presence on each of the major social networks relelvant to the non-profit.
For pricing and to register for the 3 hour college credit class CPM 230 - Social Media Marketing for the Web, visit the St. Charles Community College Website.
Interested finding out about other social media marketing classes offered by Changescape Web in the St. Louis and St. Charles Missouri area?
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Posted by ken tucker on Fri, Dec 02, 2011 @ 03:35 PM
Ken Tucker of Changescape Web attended the Facebook Success Summit 2011 presented by the Social Media Examiner this fall. Upon completion of the summit, Mr. Tucker took the certification exam and passed, receiving his Facebook Success Summit 2011 Certificate.
Changescape invests in our people to stay up to date with the fast changing webscape and how to leverage those changes for small and medium sized businesses in St. Louis, St. Charles, and mid-Missouri.
Changescape personnel have attended the Social Media Success Summits in 2010 and 2011, the Blogging Success Summit 2011, and the Facebook Success Summits in 2010 and 2011.
Facebook Success Summit 2011 is a live online conference that will empower you to use Facebook to better engage customers (and prospects), gain more exposure and grow your business. The world's leading Facebook pros will show you how.
Presenters included 19 experts, including Guy Kawasaki (author, Enchantment), Mari Smith (co-author, Facebook Marketing), Dave Kerpen (author, Likeable Social Media), Paul Dunay (co-author, Facebook Marketing for Dummies), Jesse Stay (author, Facebook Application Development for Dummies), Robert Scoble (co-author, Naked Conversations), Michael Stelzner (founder, Social Media Examiner), Jay Baer (co-author, The Now Revolution), Chris Treadaway (co-author, Facebook Marketing), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), Andrea Vahl (co-author, Facebook Marketing All-In-One for Dummies) and experts from Intel, PETCO, Applebees and Intuit—just to mention a few
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Posted by ken tucker on Mon, Aug 01, 2011 @ 03:16 PM
Ken Tucker of Changescape Web attended the Social Media Success Summit 2011 presented by the Social Media Examiner this summer. Upon completion of the summit, Mr. Tucker took the certification exam and passed, receiving his Social Media Success Summit 2011 Certificate.
Changescape invests in our people to stay up to date with the fast changing webscape and how to leverage those changes for small and medium sized businesses in St. Louis, St. Charles, and mid-Missouri.
Changescape personnel have attended the Social Media Success Summits in 2010 and 2011, the Blogging Success Summit 2011, and the Facebook Success Summits in 2010 and 2011.
The Social Media Success Summit 2011 is a live online conference that will empower you to use social media to gain more exposure, increase traffic, better engage customers (and prospects) and grow your business. The world's leading social media gurus will show you how.
Presenters included 24 experts, including Jeremiah Owyang (Altimeter Group), Guy Kawasaki (author, Enchantment), Brian Solis (author, Engage), Frank Eliason (Citigroup), Mari Smith (co-author, Facebook Marketing), Erik Qualman (author, Socialnomics), Michael Stelzner (founder, Social Media Examiner), Dan Zarrella (author, The Social Media Marketing Book), Andy Sernovitz (author, Word of Mouth Marketing), David Meerman Scott (author, Real-Time Marketing & PR); experts from Verizon, Intel, Boeing, Cisco, Timex; plus Jay Baer (co-author, The Now Revolution), Hollis Thomases (author, Twitter Marketing), Steve Garfield (author, Get Seen), Mario Sundar (LinkedIn), and Ann Handley (MarketingProfs)—just to mention a few.
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Posted by ken tucker on Fri, Jun 24, 2011 @ 09:28 AM
Changescape Web and Bogey Hills Country Club have organized a Meetup in St. Charles MO for Social Media Day 2011. Here's your chance to meet with friends, fans, followers, subscribers and connections in person.
We welcome social media fans from across the St. Charles and St. Louis metro areas!
Join us Thursday June 30 from 7-8:30 pm at Bogey Hills Country Club at 1120 Country Club Road, St. Charles MO 63303
Register on our St. Charles Social Media Day 2011 Facebook Event page or our Meetup page
Please help us promote this event by sharing it across your social networks. We look forward to seeing you live and in person!
As an added bonus, check in on Foursquare at the event and get 50% off of a Social Membership at Bogey Hills for the rest of 2011 (day of event only, must present offer to Denny Walters or Ken Tucker).
Message from Mashable:
We’re thrilled to announce our second annual Social Media Day. The global event is a celebration of the technological advancements that enable everyone to connect with real-time information, communicate from miles apart and have their voices be heard. We invite you to celebrate by socializing with your online community offline!
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Posted by ken tucker on Mon, May 09, 2011 @ 09:01 AM
Fifth Third Bank locations in St. Louis and Changescape Web have teamed together to provide a free seminar on social media for businesses.
Social Media is all the rage for 2011. Facebook, LinkedIn, YouTube, Twitter, Foursquare, Blogs – which ones are right for your business? While the accounts can be easy to set up, are you using them effectively?
Whether you’re new to social media, or have been using it for a while, one thing is certain – Social Media can dramatically help-or hurt-your business.
Fifth Third Bank presents:
How to use Social Media to Your Advantage
Monday May 23, 6 pm
St. Charles City-County Library
Middendorf-Kredell Branch
2750 Highway K
O’Fallon, MO 63368-7859
During this seminar, you will learn how to create a strong social media strategy that leads to increased brand strength and sales:
- Why is Social Media Important?
- Different strategies for using top tools like LinkedIn, Facebook, Blogs, YouTube, Foursquare and Twitter
- What Social Media Sites should I be using?
- Improving Social Media Reach
Let Social Media work for your business.
This live, one-hour seminar is FREE!
Networking begins at 6 pm. Seminar begins at 6:30 pm. Seating is Limited. Reserve You Spot Now!
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Posted by ken tucker on Mon, Apr 11, 2011 @ 01:19 PM
Join Changescape Web and the St. Charles Chamber of Commenrce for our monthly Social Media Seminar for April - focusing totally on the new and exciting world of Location Based Social Media sites.
Imagine having your customers share their experiences with their friends on Facebook! Whenever they come to your place of business, they can check-in to tell their friends where they are, review products or services, or get a deal.
Why is this important? Customers are creating content and promoting your business for you. Additionally, many consumers are turning to their social networks for recommendations.
Many businesses want to take advantage of Social Media for marketing purposes, but struggle with the ability to build a Fan base, and to find the time to post meaningful and valuable content.
Location Based Social Media, with sites like FourSquare, Yelp and Facebook Places have grown dramatically in last 12-18 months. This seminar will discuss what Location Based Social Media sites to consider and how to make them work for your business.
The Location Based Social Media Lunch & Learn will take place at the St. Charles Chamber of Commerce on Tuesday, April 19th from 11 am to 1 pm, with lunch provided. Available only to members, those who register by 5 pm on April 15th will receive the registration price of $20. Late registrations will be charged $30.
To register, please contact the St. Charles Chamber Office at (636) 946-0633.
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Posted by ken tucker on Wed, Feb 23, 2011 @ 08:27 AM
Are you interested in learning how Twitter can help grow your business?
The St. Charles Chamber of Commerce will be offering a Twitter Lunch & Learn on Thursday, March 3rd. If you have no knowledge of Twitter at all, bring your laptop at 11 am to the Chamber office. Ken Tucker with Changescape Web will help set up our beginners with a Twitter account and teach you the basics for your business.
If you've already got a twitter account, but want some more advanced information, we will be going in depth from Noon to 1 pm, with lunch provided from 11:30 to Noon.
Complete Twitter Lunch & Learn - 11 to 1 pm will be $30
Advanced Twitter Lunch & Learn - 11:30 to 1 pm is $20.
Click here to make your reservation.
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Posted by ken tucker on Mon, Feb 07, 2011 @ 01:26 PM
Ken Tucker, founder of Changescape Web, is now a HootSuite Certified Professional. Mr. Tucker completed the certification requirements through HootSuite University, a program designed for professionals seeking to increase their skills in HootSuite and other social media tools and tactics.
Mr. Tucker is a social media strategist and works with businesses to provide social media strategy and implementation.
HootSuite provides a social media dashboard to help you get the most out of your social media networks. It allows you to connect to and manage multiple social networks from one website.
HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels.
Using HootSuite’s unique social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook, Linkedin, Wordpress and other social networks via web, desktop or mobile platforms, plus track campaign results and industry trends to rapidly adjust tactics.
Launched in December 2008 by Invoke Media, HootSuite’s rapidly growing user base includes governments, artists and organizations like The White House, Martha Stewart Media, SXSW and Zappos. Accolades include awards from Mashable’s Open Web, Canadian New Media, and Shorty Awards.
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Posted by ken tucker on Fri, Jan 28, 2011 @ 09:04 AM
Changescape will participate in "Why Social Media is important 
for your business" session hosted by the St. Charles Missouri Chamber of Commerce.
This session will focus on the popular social media sites such as Facebook, YouTube, LinkedIn, Twitter, Blogging, and Location Based Services like FourSquare, as well as how social media fits into developing an important strategy for businesses seeking to improve their web presence.
Ken Tucker, Founder of Changescape and Co-Chair for the St. Charles County Chambers of Commerce Technology Committee, will facilitate the session along with members from CDK Web.
Event Details:
- When: February 3, 2011 from 12noon to 1pm
- Where: St. Charles Chamber of Commerce office, 2201 1st Capitol Dr, St. Charles, MO 63301
- Cost: $5 for Pizza and Beverages with advanced reservation
This event is open to businesses across the St. Louis and St. Charles metro area. To find out more about this event or to register, please contact the St. Charles Chamber office at (636) 946-0633. Please RSVP soon as this session is likely to fill up quickly.
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