As 2010 winds down, many of us are thinking about our strategies for 2011 for our businesses. I wanted to take this opportunity to share with you what I think is the best way to build an effective web strategy for 2011. There are 4 Online Marketing Strategy to consider. Content remains king. The more content […]
Archives for 2010
Social Media Class at St. Charles Community College
Ken Tucker, Founder of Changescape Web, is teaching the “Social Media Marketing for the Web” class at the St. Charles Community College starting Jan 20, 2011. The class is being offered as a 3 hour college credit class through the Computer Science Department as part of the Multimedia / Web Design Program. Here are the […]
Is Face to Face Networking Dead? Part 1
Face to Face Networking has been a key business development strategy. But does it still make sense in today’s economy? Face To Face networking is great. There is no substitute for Face to Face communication. But you can only be at one place at a time. Social Networking Strategies such as Facebook, YouTube, Twitter, LinkedIn […]
Is Face to Face Networking Dead? Part 2
The web is a big equalizer for small businesses. Your business can get found by creating remarkable content – that is – interesting content that people want to share. This approach, called Inbound Marketing, uses content to draw people to your business when they are looking for your product or service. The more content you […]
Content Ideas for a Small Business Blog
Creating a blog can be a great way to help a business be found on the web. But sometimes it’s hard to come up with ideas to blog about – here are a few suggestions to get you started: Turn Emails and Newsletters into Blog Posts. Many businesses send out a newsletter either though direct […]
Three reasons you should be blogging for business
Creating a blog is worth considering for any business or expert. A blog is something that you post on the web, typically 200 to 400 words. Blogging for business is a great way to show that you are an expert on a particular topic. They are informational and they can build a community of followers […]
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