St. Louis Search Engine Optimization
Being found on the web doesn't just happen. Some things are in your control, and some times aren't when it comes to website optimization. It is important to know what you can do to improve you search engine ranking.
The key to Search Engine Optimization (SEO) is to create content on your website and your blog. Most people want to improve their search engine optimization so that they can get more traffic to their website. Each page or blog posts you create on your website give you an opportunity to have that page found by search engines like Google or Bing.
One of the best ways to improve SEO is by blogging. Businesses that blog have 97% more inbound links and 55% more website visitors. Blogging creates pages. Pages can be optimized for search. The more pages the greater opportunity for inbound links and website traffic.
Changescape provides Search Engine Optimization expertise to business in St. Louis, St. Charles, and throughout the midwest. There are hundreds of factors that search engines take into account to find and present results to searchers. Changescape provides keyword research, market analysis, and findability assessments. Based on this research and analysis, we develop and implement search engine optimization strategies to help our clients be found on the web. Content is king on the web and we help our clients develop content that is relevant, findable and useful for their website visitors.
We focus on organic SEO. Organic means are those things that you can do to your website to make it findable when people search for content using Google, Yahoo!, or Bing, or other highly searched sites like Facebook, YouTube, and Twitter. It may also include a local search strategy or a location-based social media strategy focusing on various user-reviewed websites. It includes both On-Page Optimization and Off-Page Optimization (getting inbound links).
Sometimes you need to drive traffic using a paid search is commonly referred to as pay-per-click or pay-per-impression advertising, where you place ads that are displayed based on search terms or demographic criteria. Learn more about Changescape's paid search marketing solutions.