Turn Your Website into a Referral Machine (Inbound Marketing 101).
Technology is making traditional (outbound) marketing such as cold-calling, print advertising, direct mail, trade shows, etc. less effective and more expensive. Inbound Marketing is marketing focused on getting found by customers. With Inbound Marketing you will learn how to attract highly qualified customers to your business like a magnet instead of interrupting people with various forms of outbound marketing. In this class you will cover:
- Inbound vs. Traditional Marketing
- Why Inbound Marketing works
- Ways to create content
- Why content is so important
- Conversion of Visitors into Leads, and Leads into Customers
- Ways to get started